Aviva knows that building a business is not as easy as turning the palm of your hand, but that doesn't mean you can't start a business. Want to have your own restaurant? Or do you actually want to create a personal clothing line ? Can be. Want to know how to start your own business from scratch? Worry no more, Aviva has asked several famous book authors, CEOs and entrepreneurs about effective ways to build a business from scratch . Here are their answers.

Yes, based on the results of research conducted by the Global Entrepreneurship Monitor, the number of female entrepreneurs in Indonesia has now reached 14 percent of the total population. This figure turns out to be quite high, and succeeded in making Indonesia rank 20th out of 65 countries for the number of female entrepreneurs in one country. Eits, not only that, according to research from the NUS Entrepreneurship Center, Indonesian women are also considered to be braver in opening new businesses than men.

In addition, according to the latest report published by the Indonesian Ministry of Manpower, the number of female entrepreneurs in Indonesia has even increased from 14.3 million people to 16.3 million in 2017. At least, 51% of micro and small businesses in Indonesia and 34% of the Mid-sized businesses are now owned by women. Do you want to become one of these women? Grab a pen and paper and take note of Aviva guide to starting your business.

Find the Right Business

1. The first step, look for ideas...

Start by looking for ideas: What is something that is hard to find in the area where you live? What do your friends usually need? "Find out what the shortages are in the area around you," said Amy Wilkinson, author of The Creator's Code and lecturer at Stanford Graduate School of Business. Maybe your city has lots of tourist attractions but there are no official tour guides , or maybe there are lots of yoga studios in your city but you rarely find cycling classes. So , from the many options, choose the type of business that you are most interested in. “When you want to build a business, you must be ready to fully commit to the business. "Therefore, choose the one you definitely like," said Amy.

2. then find out who your competitors are...

“Find out who your competitors are,” said Tina Wells, CEO and founder of Buzz Marketing Group. For example, you want to build a gluten-free burger cafe , find out how many burger restaurants there are within 10 kilometers of your cafe, then see how many are gluten-free . There isn't any? This means that the idea can be tried. But remember, you may have to compete with other similar cafes outside that distance. Make sure you have other advantages, such as 24/7 delivery orders.

3. And what your customers are like

If you can't name approximately five buyers of your product or service, then the idea may not be attractive. Alternatively, close your eyes, then imagine that you are the customer. Approximately, what is your profile like? “My name is Hana, I really like coffee, and I want to take a master's degree in England. So far, my parents have still been able to help me financially. At least once a week, I will definitely buy coffee at my favorite cafe. The coffee I like is like...” By positioning yourself as the customer, you can find out what customers really want.

GATHER YOUR CORE TEAM!
NOT ALL BUSINESSES NEED THIS, BUT IT'S A GOOD IDEA TO HAVE A CONTACT PARTNER WHO YOU CAN CONTACT TO HELP AT CERTAIN TIMES; SUCH AS AN ACCOUNTANT TO TAKE CARE OF YOUR FINANCES FOR THE FIRST FEW MONTHS, A NOTARY OR LAWYER TO HELP YOU WITH RENT AND WORK CONTRACTS, AND AN INSURANCE AGENT TO ENSURE THAT YOUR BUSINESS AND EMPLOYEES ARE SAFE.