How Google AdSense Changed the Internet World

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Since Google came up with the idea of ​​Google AdSense, the web has changed in ways no one would have ever expected. Some of these changes are good, others are not.

This is a brief exploration of how this brilliant marketing scheme has taken the web by storm. This relates to the changes advertisers, publishers, and even website visitors have experienced since AdSense became a daily part of our online lives.

Even before AdSense came out, many people advertised through AdWords. This ensured a lot of publicity by getting your site listed at the top of Google search queries. This took away much of the pain and expense of SEO and the significant amount of time you have to wait until you finally reach the top. This made launching a website a realistic way to achieve instant profitability, not a long-term strategy with no immediate returns.

Through AdSense, the possibility of ads appearing on almost every site on the internet that even remotely resembles your business is all about. And that's why AdSense has brought a new flavor of advertising to the internet. Before, poorly ranked PPC web pages had to advertise offline to get real initial exposure.

Companies no longer have to hire expensive professionals to create complex advertising campaigns. There's no need to run ads on websites you have to personally research.

All you have to do is come up with a few meaningful keywords for your business, sign up with Google AdWords, and let Google take care of the rest. While automation requires days to manage, it saves advertisers significant time.

Of course, perhaps the biggest change in the way the Internet works because of AdSense comes from the publisher's perspective. Whereas previously, one had to jump through countless hoops to get a website even supporting itself, now people are making money from their sites. This has led to a motivation for content and resources for web surfers.

This generally means that website publishers need to worry about the content on their sites and how their pages look overall, rather than the economics of maintaining a site's profitability. While time is invested in AdSense, a large capital investment is not.

It's no surprise that the blogging phenomenon exploded when AdSense launched a few years ago. Anyone could write a page about a topic they liked and make a living from it through AdSense.

And third, one can't ignore the impact AdSense has had on everyday, casual web surfers. While people used to not even notice banners at all (which is psychologically very interesting to observe), the situation is completely different for text ads.

People will now look closely at sponsored ads. Why? Well, because the whole setup instills a sense of trust in advertisers. People don't ignore text ads as easily as they do graphic banners.

Another thing to note is that graphic banners have become even less profitable. This is why many people are moving away from affiliate networks for AdSense.

Of course, there are negative side effects, too, with people creating websites solely for the purpose of running AdSense on them, and also with the widespread phenomenon of "click fraud," where people create artificial clicks for various reasons.

But Google doesn't try to control such behavior and can't really be blamed for such people's actions. Overall, Google AdSense changed the way the internet works, and it did so mostly for the good.

Now, anyone with ideas can write about them and make money from them. Those looking for content can find it easier, and those looking to attract a customer base can do so in a targeted manner. AdSense has transformed the internet by supporting both the economic interests of businesses and the utility of consumers.